Web Caching FAQ

What is a cache?

A cache is a group of frequently requested data that is locally stored in a way that can be quickly retrieved. It stands for a subset of a bigger group of data. The cache is typically physically closer to the requester so its contents can be accessed more quickly than the data in the bigger archive. Web browsers store frequently accessed web pages so they can be accessed faster.

What is a web cache?

A web cache is a group of locally stored web pages, embedded images and other types of digital objects retrieved over the Internet that uses hypertext transfer protocol or http. This is known as a web cache. A web cache proxy server is a shared web cache. Web design companies often utilize web caches to speed up a client’s load speed. SEO consultants use web caches because it is thought to boost performance.

What is a distributed web cache?

This is a group of caching proxy servers that communicate with one another to find local copies of requested objects.

What are some of the alternate uses for caching proxies?

Caching proxy servers are used to limit access to confidential resources, to block access certain sites, or domains to publish documents and other digital content from behind a firewall.

What are the benefits of using caching proxies?

When you use caching proxies it reduces network traffic, speeds up access time for in demand documents and provides a higher effective network bandwidth.

What are the risks?

When you use a caching proxy you run the risk of it returning an outdated document.

How do you install and configure a web cache?

A web cache is installed as a part of the iAS install process. You can configure the web cache from the web cache administrator page.

How can I make me pages load as fast as possible with caches?

To make an object cacheable you want to it to have the longest freshness time set. Validation makes it reduce the time it takes to see an object.

Best Content Management Systems

When it comes to content management systems you have plenty you can choose from. Regardless of what kind of site you are trying to build there is definitely one that is perfectly suited for it. When it comes to the best content management systems some are household names, while other are a bit less known.


At one point in time it was debated whether or not WordPress was a real CMS system because of its roots as a blogging platform. That debate has pretty much gone out the window now that WordPress powers plenty of non-blogging sites. It can handle everything from simple multipage brochure style sites to full-fledged social network sites that use plugins. There are thousands of themes available for WordPress along with plugins and widgets to make it more functional. There are many companies that specialize in WordPress web design.


Joomla is used by some very well-respected companies like MTV, IHOP and Harvard University. It is even used by Citibank. Joomla can run a regular website, but it is also used for things like inventory control, reservation systems and for complex business directories. Joomla has a deep development history with an active developer community, so it’s not hard to find information on it. It doesn’t have as many themes available as WordPress, but there are plenty of themes available.


This is another popular CMS that is used by a bunch of respectable companies. Drupal is used by the New York Observer, Popular Science, Sony Music ad MIT. Drupal features dozens of features for building internal and external sites. It also has a ton of tools that help organize a sites content. Drupal has more than 6,000 add-ons so it is easy to extend its functionality.

Expression Engine

This is a hybrid software that combines commercial and open source software. There are tons of reputable sites built using Expression Engine. Some of the sites built on EE would include Canon lxus and Living Social Adventures. The drawback is that there are not as many plugins and add ons for Expression Engine. The positive is the software has a focus on security with no major security breaches ever recorded.

Text Pattern

This CMS system often gets overlooked. It is a highly flexible CMS. It is easy to use. It is very user-friendly so non-technical users can easily work with it. It doesn’t have a huge variety of themes or templates available.

Google Analytics Explained

Google analytics is a free web analytics service that is offered by Google. The program tracks and reports website traffic. Google analytics is now the most widely used analytic service that is used on the Internet. The following FAQ will help you better understand Google Analytics.

Why is Google Analytics Important?

Knowing exactly what your website visitors like and dislike about your website can help you reach your overall business goals.

How Can I Use Google Analytics on My Website?

It is easy to get started using Google Analytics on your website. Start by visiting the Google Analytics website. Click on the “Create an Account” tab and follow the basic account configuration steps. You will then be given a source code for you to put into the back end of your website.

What are Google Analytics Goals and Why Should They Be Used?

After you install Google Analytics code on the back end of your website you need to figure out which of your visitors actions that you want to monitor. Google Analytics refers to these as goals. This will help you determine which type of content trends best with your users.

The four basic goals include:

Destination – A specific location on your website.

Duration –  How long someone visits your web page.

Page/Screens Per Visit – Which screens and pages a visitor looks at during a single visit.

Events – What a visitor does during a visit including ad clicks, social media and video views.

How can I find out how people find my web page and keep them returning?

The Keywords feature of Google Analytics shows you which search engine keyword terms delivered users to your website.

Can I track my Google Adsense campaigns with Google Analytics?

Yes, you can track your Google Adsense campaigns through Google Analytics. If your objective is to earn money through your Adsense initiatives, you can use Google Analytics Pages report. This feature will detailed view of which web page performed the best and which made the most Adsense revenue.

How can I see which browsers and devices people view my website on?

In the audience section of Google Analytics, you can see a complete list of web browsers, operating systems and devices visitors have used to access your website.

Popular WordPress Plugins

A WordPress plugin is a program or programs that are used to go along with the core installation of WordPress. It enhances the user experience because it handles certain things that WordPress can’t. It can improve SEO, monitor comments for spam or do a host of other things that can improve your site based on a specific need. There is somewhere in the ballpark of 30,000 plugins available, so how do you know which plugins to use on your WordPress site.


Jetpack has so many features it is hard to choose a few to highlight. It has a toolbar that allows you to monitor and manage your sites activity. There are email subscriptions for your blog’s posts and comments. It has a social networking enabled comment system. It has a CSS editor that allows you to customize your site design without changing or modifying the theme.

Contact Form 7

This plugin has been downloaded more than 17 million times. This plugin is popular because  it is extremely flexible and it can help you manage multiple sites. It can also support Ajax powered submitting along with CAPTCHA and Akismet spam filtering. A lot of people love this plugin because it is easy to use.

Google XML Sitemaps

This plugin helps search engines index your blog. That includes Google and Bing. This plugin crawls your entire website and generates a sitemap that makes it easier for search engines to index your site. The plugin is lightweight and really essential to your SEO methods.

WordPress SEO by Yoast

This popular WordPress Plugin has too many features to list. It is a must have for your SEO efforts. Plugin features include premium support, page analysis, automatically optimizes and inserts meta tags and link elements, Advanced XML site maps, RSS optimization, social media integration, and it is available in 24 different languages.


If you worried about spam in your comments section this is the plugin for you. This plugin checks all the comments left on your blog or website. If spam is present you will receive a notification.

NextGEN Gallery

This is by far one of the most popular plugins out there. This features a powerful engine to upload and manage images. You can import meta data. You can edit thumbnails. Quickly add watermarks. You can also group galleries into albums.

What Is WordPress?

WordPress is a free open source content management system. It is likely the easiest and most powerful blogging tool and website content management system that exists today. Many of the most famous blogs, news outlets and music sites along with dozens of fortune 500 companies use WordPress. Mashable, TechCrunch and the blogs for the New York Times all use WordPress.

WordPress is free, it doesn’t cost a dime. It can be downloaded for self-hosted installations from WordPress.org. It can also be used as a hosted service at WordPress.com. WordPress is a free web-based software program that anyone can use to build and maintain a website or blog.

Originally it was intended as an easy way to set up blog. Now thanks to a large open source community of web programmers it has extended its capabilities and it can now host regular websites too.

Today’s WordPress is a content management system. This means that it can be used to operate full-sized social media rich business websites. WordPress currently runs more than 66 million websites.

Everyday nearly 20,000 people make money using WordPress. Roughly 17 percent of the websites in the entire world run because of WordPress. It is the biggest site on the planet easily.

There are a lot of plugins available for WordPress. In fact, there are more than 19,000 WordPress plugins available. These plugins can enhance your WordPress site. The plugins for WordPress have been download 285,000,000 times.

WordPress is one of the world’s most requested skills. Companies want to know that job candidates can manage their WordPress site. It is not hard to learn how to use WordPress.

WordPress offers translations in a number of different languages. Languages include German, Croation, Slovenian, Japanese, Norwegian, Hebrew, Spanish, Indonesian, Swedish, Romanian, Slovak, Polish, Russian, Scottish Gaelic, Italian, French and Ditch among others.

WordPress is the preferred source for bloggers and freelancers. It beats both Joomla and Drupal when it comes to usage. That being said, WordPress does not generate that much revenue.

Accelerated Mobile Pages FAQ

What are the Benefits of an Accelerated Mobile Page?

Accelerated mobile pages are much faster than regular mobile pages. When a web page takes more than 10 seconds to load more than half of users will leave the page.

How do Accelerated Mobile Pages Work?

Accelerated Mobile Pages are similar to other HTML pages, but they have a limited set of technical functionality defined by and governed by and open source. Accelerated Mobile Pages like all web pages will load in any modern browser or app webview. AMP files use a variety of technical approaches that make the speed faster for users. The goal is to build a more common technical core between web pages and their load times. Amp Files can be cached in the cloud so they load faster on mobile devices. When developers use the AMP format they are making the content viable to be cached by third parties.

What type of content will work best using Accelerated Mobile Pages?

All types of content from news stories to videos from photographs and blogs work using accelerated mobile pages.

What are the consequences of using Accelerated mobile pages?

Using the AMP format makes it possible for content producers to create content files are is available to be crawled, indexed and displayed and cached by third parties.

Is it more work for a publisher to make content work with Accelerated Mobile Pages?

For the most part it is not much more work to make pages work with Accelerated Mobile Pages. It is easy to learn and easy to implement.

How does advertising work on Accelerated Mobile Pages?

There is a comprehensive range of ad formats, ad networks and technologies that can be used in Accelerated Mobile Pages. Ads on AMP files are fast, safe and effective for users.